FROM PROMPTER TOBUILDER.
Guided by experts, you will build and launch a working, AI-built prototype. In exactly 1 day.
THE OPPORTUNITY.
Everybody can build software now
Recent developments in AI enable anyone to build custom software, but the hurdle to get started remains high. The capabilities are here—now you just need the right guidance to apply them.
You no longer need coding experience to build software. Bring your curiosity and domain expertise, and together we will make your first AI-built application a reality.
From prompting to building
Instead of instructing AI over and over with the same prompts, you will learn how to build systems that support your daily work and automate repetitive tasks.
We will also address core concerns around data protection and software operations, ensuring you can make educated decisions moving forward.
Let's build!
Relevant for anyone curious and driven to stay ahead in the agentic age.
WHAT YOU COULD BUILD.
Just a few examples to spark your imagination.
Internal Knowledge Bot
An AI application that connects to your internal data allowing employees to instantly query policies, technical docs, or project data.
Automated RFP Responder
Reads incoming Requests for Proposals, cross-references your past successful bids, and drafts a near-complete response.
Custom Landing Page
Use AI to design, write, and deploy a fully functional landing page that captures leads and syncs directly into your CRM.
Personalized Data Dashboard
An interactive dashboard that aggregates your core business metrics and automatically spots anomalies and trends.
THE AGENDA: GUIDED EXECUTION.
- _Learn how modern AI systems actually work under the hood
- _Compare basic prompting vs. agentic orchestration
- _How to build a product crash course: all the basics in a few minutes
Outcome: You are ready to work on your idea.
- _Refine your idea together with the agent
- _Define an implementation plan together
- _Kick off building the first version
Outcome: Your agent is working, you are ready for lunch.
- _Learn about tokens and how they limit what you can do
- _Understand how to create context that allows you to build consistently
- _How to establish guardrails to ensure you build safe and secure software with your agent
Outcome: A reliable architecture that stops the agent from hallucinating, drifting, or breaking.
- _Iterate on the first version and refine how it works
- _Learn how to debug together with your agent
- _See how you can automate repetitive steps
Outcome: Your software is ready to be demoed.
- _Live demos of working prototypes
- _Receive feedback and celebrate
Outcome: You built your first software application.
YOUR DELIVERABLES.
Your Prototype
A working, custom-built V1 prototype of AI software or an application that automates a specific task, ready to use and demonstrate.
30min Mentoring Follow-Up
A private 30-minute consultation after the masterclass. We will review your build, unblock challenges, and plan your exact next steps as an AI Builder.
Shift_ Platform
Lifetime access to the shift_ platform—loaded with brainstorm tools, project templates, and technical guides so you can keep building independently.
YOUR COACH: MARCUS KUHN
For 15 years, my passion has been empowering people to navigate change, adopt new technologies, and do their best work.
I build and deploy agentic AI systems daily, translating complex tech into practical reality. I have spent my career leading product teams, mentoring employees, and breaking down technical barriers so others can build.
My goal isn't just to teach you about AI. It is to be your mentor and co-pilot — applying my deep experience in product and leadership to elevate your skills, help you step up, master these tools, understand the principles, and become a confident AI Builder.
BOOK YOUR SEAT.
June 2026
Want to run this exclusively as a customized workshop for your team?
Book a Discovery CallF.A.Q.
No. Basic prompting is the past. This masterclass is focused entirely on Agentic AI — building autonomous digital workers that connect to tools, plan workflows, and execute tasks on their own.
Absolutely not. We are tool-agnostic. If you don't code, we will teach you how to build your product using powerful visual tools like Lovable. If you are technical, we will dive into terminal-based orchestration with Claude Code or Google Antigravity. You act as the manager; the AI writes the code.
The goal of the day is to build a functional, personal-use V1 prototype. You'll leave with a working solution and a clear roadmap for how to make it sustainable or scale it organization-wide after the workshop.
You do. You retain 100% ownership of any software, logic, or prototypes you build during the masterclass. We do not claim any rights to your ideas.
A laptop, an idea or problem you want to tackle during the day, and any data you might need to build with. The more concrete your use case, the more you'll get out of the day.
You will need to pay for the AI tool of your choice (roughly USD 20) during the masterclass. Our platform includes a step-by-step setup guide to help you choose and configure the right tool before you arrive.
Use our idea brainstorm tool to explore options, or get in touch before the event and we'll help you find the right use case.
No problem — we'll mock it. You'll still build a fully functional product and learn the patterns you need to work with real data later.
That is exactly why you are in the room. I will act as your technical co-pilot, circulating the room to unblock you instantly so you finish your prototype.
The event is held in Zurich. The exact location is announced closer to the date.
We require a minimum attendance of five people per masterclass to ensure a collaborative environment. In the rare event this threshold isn't met, you will be offered the choice to rebook onto another date or receive a full refund.